– for our customers
Introduction
Sustainability is no longer a trend — it’s a requirement. Consumers, investors and partners expect companies to take responsibility for their climate footprint.
For many e-commerce businesses and distributors, logistics has become one of the key pieces of the sustainability puzzle.
In this article, we explain why sustainable logistics is not only good for the environment — but also a clear competitive advantage for our customers.
Consumers demand sustainability
An increasing number of consumers want to make conscious choices. According to several studies, more than half of Swedes are willing to opt out of a product or supplier if the supply chain does not appear sustainable.
When our customers can offer climate-friendly delivery options, it becomes a clear competitive edge. It strengthens their brand and builds loyalty among end-customers.
Better efficiency – lower costs
Sustainable logistics isn’t just about the environment; it’s also about efficiency. By optimising warehousing and transport, companies can save both time and money.
Example: Smaller packaging means fewer trucks, reducing both emissions and transport costs. Route optimisation cuts kilometres driven, lowering fuel expenses.
The result is a double win: reduced climate impact and lower costs.
Risk reduction and future-proofing
Regulations are increasingly demanding sustainability. The EU taxonomy and Sweden’s climate goals shape how companies must operate.
Companies that invest in sustainable logistics today are one step ahead, reducing the risk of future costs and penalties.
When our customers choose us as their logistics partner, they gain the security of working with a company that follows regulatory developments closely and continually adapts to new requirements.
Employer branding and pride
Sustainability matters not only to customers but also to employees. More people want to work for companies that take environmental responsibility seriously.
When our customers can showcase climate-smart logistics solutions, they strengthen their appeal as employers.
Case: How we helped an e-commerce brand strengthen its position
One of our fashion industry clients wanted to position themselves as a sustainable alternative.
By introducing smaller packaging, consolidated transports, and green delivery options, they were able to communicate their climate responsibility credibly.
The result was higher customer satisfaction and stronger sales.
Conclusion
Sustainable logistics is more than environmental work — it’s a strategic investment in the future of the business.
It strengthens the brand, reduces costs, minimises risks, and attracts both customers and employees.
At GP Last, we are convinced that sustainable logistics is the way forward — for our customers, for us, and for society as a whole.